Development & Product

Websites and web applications engineered for growth

Fast, SEO-ready websites and full web applications built around real business outcomes. Front-end, back-end, CMS, and integrations — wired into the marketing and product stack behind them.

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What this solves

Most websites underperform because they were treated as a one-off project, not a growth surface owned by the business.

Slow, bloated sites

Page weight and JavaScript overhead destroying Core Web Vitals and conversion together.

Sites marketing can't update

Every change requires a developer and a ticket.

No SEO architecture

Routing, metadata, and content structure ignored at build time.

No connection to lead systems

Forms submit to nothing useful and analytics tell half-truths.

Brittle integrations

CRM, ESP, and payment integrations held together by webhooks nobody owns.

Accessibility ignored

WCAG issues quietly excluding users and creating legal exposure.

What we cover

Web development services

From marketing sites to full web applications — designed, built, and supported as growth infrastructure.

Front-end development

Production React, Next.js, and TanStack Start front-ends built for speed, accessibility, and SEO.

Back-end development

Node.js, Laravel, and serverless back-ends with clean APIs, auth, and integration boundaries.

SEO-ready websites

Routing, metadata, structured data, sitemaps, and content architecture in place from day one.

CMS and headless builds

WordPress, Sanity, Contentful, Strapi, and headless setups your marketing team can actually run.

Custom web builds

Bespoke front-ends where templates aren't enough — fully integrated with your design system.

Web applications

Multi-user web apps with auth, roles, dashboards, and complex business logic.

Performance optimization

Core Web Vitals, lazy loading, image optimization, edge delivery, and code splitting.

Scalability and architecture

Edge-ready architecture, caching, and infra choices that hold up as traffic grows.

Accessibility

WCAG 2.1 AA baseline, semantic HTML, keyboard navigation, and screen-reader testing.

Integrations

CRM, marketing automation, payments, identity, analytics, and data warehouse.

Maintenance and launch support

Release management, monitoring, and ongoing support after the site is live.

What we deliver

What lands in production

Production websites and web apps that marketing teams can actually run — and engineering teams can actually maintain.

Marketing site or web application built to spec

Headless CMS or custom CMS integration

SEO-ready routing, metadata, and structured data

CRM and marketing automation integration

Analytics and conversion tracking

Performance and Core Web Vitals optimization

Accessibility audit and remediation

Hosting setup and deployment pipeline

Documentation and team training

How we work

Our web development process

Requirements gathering

Discovery, stakeholder interviews, and content audit before any design or scope decision.

Estimation and roadmap

Phased plan with effort, dependencies, and clear milestones.

UX/UI design

IA, wireframes, and high-fidelity design — tested with users where it matters.

Development and QA

Iterative development with code review, automated tests, and accessibility checks built in.

Sprint demonstrations

Working software shown at the end of each sprint — not slide decks.

Release testing

Cross-browser, performance, accessibility, and integration testing before launch.

Launch

DNS, redirects, monitoring, and content migration handled carefully — with rollback in place.

Growth support

SEO, conversion, and content improvements after launch, tied to real metrics.

Post-launch support

Ongoing capacity through QA & Development Support — fixes, releases, and small features.

Technologies

Technologies we work with

Stack is chosen per project, not by default. These are the tools we use most often.

React

Next.js

TanStack Start

TypeScript

Node.js

Laravel

WordPress

Sanity

Contentful

PostgreSQL

Supabase

Tailwind CSS

Vercel

AWS

Cloudflare

Project examples

Anonymous examples of the types of projects this work supports.

SaaS

B2B platform — headless rebuild

Rebuilt the marketing site on Next.js + Sanity with a design system shared with the app. Marketing now ships pages without engineering tickets.

Headless CMS
Shared design system
Self-serve marketing

Custom web app

Web app — operations dashboard

Designed and built a multi-role operations dashboard with real-time updates, audit logs, and integrations into billing and support.

Multi-role
Real-time data
Audit logging

Professional services

Marketing site replatform

Migrated a slow WordPress build to a modern stack with proper SEO architecture and a CMS the in-house team actually wanted to use.

SEO migration
Performance
Marketing-owned CMS

Connected services

Often combined with

Services that naturally strengthen this work.

Business Analysis

Discovery, requirements, and product structure that protect you from building the wrong thing. Every decision tied back to a measurable business outcome.

UX/UI Design

On-brand UX and UI that scale across product and marketing surfaces — designed for clarity first, polish second, and conversion always.

SEO

A technical, content, and authority program built around how your buyers actually search. We restructure pages, fix the crawl, and aim every keyword at a real commercial outcome instead of a vanity dashboard.

Analytics & Tracking

GA4, server-side tracking, conversion APIs, and reporting tied to revenue — so every channel can finally be compared honestly and every decision has a source.

QA & Development Support

QA, releases, fixes, and continuous improvement. Plug-in engineering capacity that keeps your product reliable after launch and your roadmap moving in between releases.

Industries

Relevant industries

Where this work tends to make the biggest impact.

B2B