Growth & Marketing
Google Ads, Meta, LinkedIn, and programmatic — restructured around qualified pipeline. Campaign architecture, landing pages, and conversion tracking that hold every dollar accountable.
What this solves
Underperforming ad accounts almost always share the same root issues — and almost none of them are the platform's fault.
Campaigns chase clicks and impressions instead of qualified pipeline.
Ads promise one thing; the page delivers another, and the click is wasted.
Conversions counted, but lead quality, revenue, and channel attribution ignored.
Campaigns lumped together so optimization signals collide and budgets misallocate.
Paid runs in isolation from the rest of the funnel doing the actual selling.
What we cover
An end-to-end paid program — from tracking and structure to landing pages and creative — wired into the rest of your growth stack.
01
Conversion definitions, server-side events, CAPI, GA4, and platform integrations checked end-to-end before we touch a campaign.
02
Segments built from search intent, customer interviews, and CRM data — not just platform presets.
03
Account, campaign, and ad-group structure that lets optimization signals work the way the platform intends.
04
Match types, negatives, and bid strategies aligned to the stage of the buyer journey each query represents.
05
Conversion-focused pages built or rewritten to match the promise of every ad set.
06
Structured tests on hooks, formats, and offers — not just buttons and headlines.
07
Money moved across channels and campaigns based on incrementality, not last-click attribution.
08
Server-side events, enhanced conversions, and CRM-based reporting so platforms learn on real data.
09
Weekly tuning, scaling playbooks, and clear criteria for when to push, hold, or pause.
What we deliver
A paid program with the tracking, structure, and landing experience that finally make spend accountable.
How we work
Conversion fidelity, CAPI, GA4, and platform setup checked before any campaign work.
Intent, segments, and competitive landscape mapped to your offer and price point.
Account architecture rebuilt for clean optimization signals and clear ownership.
Initial campaigns launched with structured creative and offer tests in place from day one.
Pages built or refined to match ad promises and remove friction at every step.
Weekly tuning, budget shifts, and structured scaling once unit economics hold.
Project examples
Anonymous examples of the types of projects this work supports.
SaaS
Restructured the account around intent, rebuilt landing pages per ad group, and added server-side tracking. Cost per qualified demo dropped while monthly spend doubled.
E-commerce
Replaced overlapping campaigns with a clean creative-testing structure and built dedicated landing pages for top SKUs. Scaled spend without margin erosion.
Local services
Rebuilt campaigns by service line and city, fixed call tracking, and tied form fills to CRM lead quality. Lead volume up; cost per booked job down.
Connected services
Services that naturally strengthen this work.
Industries
Where this work tends to make the biggest impact.
FAQ
Short, honest answers. If you have something more specific, just ask.
Contact
Send over access and we'll review your structure, tracking, and landing pages — and tell you honestly where the next dollar should go.