Growth & Marketing
A technical, content, and authority program built around how your buyers actually search. We restructure pages, fix the crawl, and aim every keyword at a real commercial outcome instead of a vanity dashboard.
What this solves
Most SEO problems aren't keyword problems. They're structure, intent, and conversion problems hiding under traffic charts — and they get worse the longer they're ignored.
Traffic arrives but doesn't convert because the page targets the wrong stage of the buyer journey.
They describe what you do instead of answering the buyer's real question or proving you can solve it.
Crawl, indexation, internal linking, and Core Web Vitals quietly limiting everything else.
Reports show keywords and sessions but never pipeline, lead quality, or won deals.
One-off posts published into a structure that doesn't build topical authority over time.
What we cover
A complete program covering the three SEO surfaces that actually move the number: technical, content, and authority.
01
Crawl, indexation, redirects, hreflang, schema, render and JS audits, Core Web Vitals, log-file review, and remediation.
02
Where to compete, what to ignore, in what order — based on demand, difficulty, and commercial weight.
03
Topic clusters mapped to buyer stages, supported by SERP analysis, paid-search data, and real customer language.
04
Rewriting commercial pages so they rank and convert — proof, structure, scannable copy, and clear next steps.
05
Editorial calendars built around clusters, refresh cadence, and the role each piece plays in the funnel.
06
Sitemaps, canonicalization, parameter handling, faceted-nav rules, and pruning of low-value pages.
07
Titles, headings, internal linking, schema, FAQ and HowTo blocks, image and media optimization.
08
Digital PR, comparison content, partnership placements, and citation-worthy assets that earn links naturally.
09
Search Console, GA4, and rank data tied back to leads, deals, or revenue — not just sessions.
What we deliver
A documented program your team can audit, extend, and continue running without us.
How we work
Six steps from audit to compounding growth — and back again.
Crawl, render, indexation, competitor landscape, and commercial keyword landscape in one combined report.
Topic clusters tied to buyer stages, search volume, intent, and conversion potential.
Sequenced 90-day and 12-month plan with effort, expected impact, and dependencies.
Technical fixes, page rewrites, schema, and internal linking shipped in focused sprints.
Editorial calendar, link-worthy assets, and digital PR running in the background.
Monthly reviews tying rankings and traffic to leads, plus continuous iteration on what's working.
Project examples
Anonymous examples of the types of projects this work supports.
SaaS
Restructured the comparison and integration pages, fixed JS rendering issues, and rewrote five core service pages around buyer questions instead of feature lists.
Local services
Built a scalable city/service page template, added review and FAQ schema, and consolidated duplicate pages competing for the same intent.
E-commerce
Reworked category pages, added editorial content above the fold, and fixed faceted-navigation indexation that had been wasting crawl budget for years.
Connected services
Services that naturally strengthen this work.
Industries
Where this work tends to make the biggest impact.
FAQ
Short, honest answers. If you have something more specific, just ask.
Contact
Tell us where SEO is today — rankings, traffic, pipeline, or all three. We'll review the site and suggest the most useful next move.