Development & Product

Stores built to rank, convert, and sell

E-commerce builds connected to SEO, paid acquisition, and analytics — so the store you launch is the store growth actually runs on, not a redesign waiting to happen.

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What this solves

Most underperforming stores share the same structural issues — and they don't go away with a new theme.

Slow, JS-heavy storefronts

Conversion bleeds at every step and SEO suffers in parallel.

Category pages that don't rank

Most of e-commerce SEO value lives there — and it's wasted on generic templates.

Checkout friction

Field count, payment options, and trust signals all working against the sale.

Disconnected stack

Storefront, ESP, CRM, and analytics all telling different stories.

Inventory and operations as afterthoughts

Returns, fulfillment, and inventory glued onto the front-end instead of designed in.

What we cover

E-commerce development capabilities

From storefront to checkout to operations — built around SEO, conversion, and the rest of your growth stack.

Online stores

Shopify, custom, and headless builds — chosen based on catalog, margin, and roadmap.

Product catalogues

Catalog structure, filtering, search, and merchandising designed for scale.

Checkout flows

Frictionless, mobile-first checkout with the right field count, trust signals, and payment options.

Marketplace functionality

Multi-vendor, fulfillment, payouts, and listing management where the business model requires it.

SEO structure

Category, product, and collection pages built to rank — with proper schema and editorial layer.

Performance

Core Web Vitals, image optimization, and edge delivery so the store loads as fast as it sells.

Conversion optimization

PDP, cart, and checkout tuned for measurable improvement, not aesthetic preference.

Payment integrations

Stripe, Adyen, Klarna, BNPL, and local payment methods wired in cleanly.

Operational integrations

ERP, OMS, 3PL, returns, and inventory connected to the storefront as first-class code.

Ongoing development

Sprints for new features, seasonal launches, and continuous conversion work.

What we deliver

What lands in production

Production e-commerce engineered for growth — not just launch.

Shopify, custom, or headless e-commerce build

Category and product SEO architecture

Checkout and conversion optimization

Subscriptions, loyalty, and upsell flows

Analytics, server-side tracking, and CAPI

Performance and Core Web Vitals work

Inventory and operational integrations

Documentation and team handoff

How we work

Our e-commerce process

Discovery

Catalog, margin, ops, and roadmap — to choose the right platform and architecture.

Architecture

Storefront, checkout, integrations, and ops mapped before any build.

Design

UX for PLP, PDP, cart, and checkout — designed around mobile-first conversion.

Build

Iterative development with SEO, tracking, and accessibility built in.

Migration and launch

SEO-preserved migration with redirects, parallel analytics, and a clean cutover.

Optimization

Post-launch CRO, performance, and SEO work tied to revenue.

Project examples

Anonymous examples of the types of projects this work supports.

DTC e-commerce

Replatform to headless

Migrated a slow Shopify theme to a headless setup with proper SEO architecture and a CMS-driven editorial layer above PLPs.

Headless
SEO migration
Editorial PLPs

Subscription

Subscription store rebuild

Rebuilt subscription, billing, and account UX with a focus on retention — including reactivation flows triggered by behavior, not just dates.

Subscriptions
Retention UX
Reactivation

Connected services

Often combined with

Services that naturally strengthen this work.

SEO

A technical, content, and authority program built around how your buyers actually search. We restructure pages, fix the crawl, and aim every keyword at a real commercial outcome instead of a vanity dashboard.

Paid Advertising

Google Ads, Meta, LinkedIn, and programmatic — restructured around qualified pipeline. Campaign architecture, landing pages, and conversion tracking that hold every dollar accountable.

Analytics & Tracking

GA4, server-side tracking, conversion APIs, and reporting tied to revenue — so every channel can finally be compared honestly and every decision has a source.

UX/UI Design

On-brand UX and UI that scale across product and marketing surfaces — designed for clarity first, polish second, and conversion always.

QA & Development Support

QA, releases, fixes, and continuous improvement. Plug-in engineering capacity that keeps your product reliable after launch and your roadmap moving in between releases.

Industries

Relevant industries

Where this work tends to make the biggest impact.

E-commerce

FAQ

Questions we get asked

Short, honest answers. If you have something more specific, just ask.

Contact

Let's look at your store honestly

Tell us where conversion or SEO is hurting. We'll review the storefront, checkout, and integrations and suggest the most useful next move.

• Reply within one business day
• Short call to align on goals and scope
• Honest recommendation, even if it's not us